When running a small business you typically wear many hats, from accountant to HR to marketer – we give you 5 key tips to help you excel at promoting your business online.
- Have a goal when doing your marketing – saying “I want to spend more time on my marketing” isn’t an answer. You need to think about the goals for your business and how you can align them with what you’re going to be doing on an ongoing basis.
- Be consistent with what you’re posting online – uncertainty leads people to believe that no one is in charge, and it also leads people to lose trust in the business too.
- Create a business Facebook page – this isn’t just for consumers, it’s good to start a page for your business so people who do business with your company can follow you online and get in touch easily.
- Work with an SEO company – search engine optimization is the process of getting traffic from the major search engines like Google, Bing and Yahoo. Your SEO firm can help you get more traffic to your website and to your small business marketing campaign.
- Use Google AdWords – the giant search company like Google will gladly help you promote your business. AdWords is a service that you can use to advertise your business on Google, by displaying links to products or services that people may be searching for. The link to your website must be accurate and direct – if not it won’t get any visitors because your ad isn’t good enough. The link should be displayed in the text ad, which is what people see when they search Google.
A full guide to all these tips will appear on our website soon, but for now these are the 5 things you should focus on when promoting your business online.
Make sure you get the most from your marketing budget
How do you ensure that you are getting the best results from your marketing budget? How do you find a balance between quality and quantity? In this new section of our website we give practical advice on how to succeed with your online marketing. We breakdown the 5 key things that happen after a customer has clicked on one of your Google Ads – how to make sure they get around the rest of your website, whether it’s an eCommerce site or just a blog where you promote products too.