5 Great Ways To Gain More Business

Posted by on Dec 29, 2014 in Blog, Business, Marketing |

Your home business will survive only if it grows. But, how can you grow your business? Do you want to expand and take on employees, or just keep it for yourself? While the direction and scope of your business is your choice, there are some sure-fire ways to gain more business. Image What is your image? Your image is more than just your logo. It is the essence of your business. It tells people why you do what you do. It helps you to establish your objectives and to keep your focus. Know Your Customer Most business owners would not go into business if they did not already have a core set of customers to get them on their feet. But, that core set cannot be the only customers you have. Research the market in your area and in areas to which you wish to expand. Study the demographics of these areas. Will there be any barriers that would keep you from entering that market? Will the market area support your product? It pays to work this out ahead of time, and knowing your customers will mean that you can successfully market your product in that area. Networking Social media has been a game changer when it comes to networking. LinkedIn, Reddit, Twitter, and YouTube are powerful tools in getting your name out there and building brand recognition. This also helps you to discover who the decision makers are in various industries. When you are selling a product or service, you need to speak to the people who decide to hire you. If networking online is not fast enough for you, get on the telephone. Cold calling is hard, but it still pays off in spades. Your goal is to get the appointment to make your pitch, and whether that means you ask the receptionist who you should speak to, or get an introduction via LinkedIn, you do what it takes. Be Passionate When you finally get to speak to your potential client in person, be passionate. Remember your image, your vision, your goal. And, remember why you got into business in the first place. It can be one of the most difficult things you ever do at first, to put everything on the line, but you will find that every time you do it, you come to visualize your success even more. If you have to practices your pitch, do so! You are onstage, and need to close the sale. Make it Matter If you do the research you should, you will know how your product or service can solve a problem for your potential client. You are not trying to sell something, you are trying to solve...

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Six Tips For Creating Successful Banner Ads

Posted by on Dec 22, 2014 in Blog, Business |

With a small home business, it’s difficult to make your name known to the masses, especially with the broad and overwhelming activity on the internet. However, it’s crucial to advertise your business and especially your website to potential customers; or else all of your hard work is wasted. A tried and true method of achieving this recognition is through banner ads. Banner ads are one of the most profitable ways of letting web surfers know what your business is all about, and why they should go to you. Here are six helpful tips for creating a successful banner ad which will draw in clients. 1. Keep it brief and keep it interesting. Internet surfers have a short attention span, so explain what you’re offering quickly and concisely. Allow them to get an impression in a single glance. Once you have their attention, however, don’t tell them too much; leave an open question to be answered once they click through, so they’re compelled to go to your site. 2. Have a good headline. Get your point across immediately with a persuasive headline. This is the first thing your visitor sees, so don’t waste the opportunity. If you’re offering a sale, place the product and the savings amount in the forefront of the image, in big or otherwise eye-catching text. This is a “hook” for the visitor. 3. Don’t look like spam. On the internet, visitors are constantly bombarded by virus risks and threats; most people will look right past banners for those reasons. Additionally, web surfers see banners day in and day out, and become immune to them. This is called “Banner Blindness”. To avoid this, keep yours looking tight, clean, and objective – which will result in an impression of professionalism, and respect, and originality. It’ll instill a sense of trust, and make visitors more inclined to click through on your banner. Also, evaluate the kind of site your banner will be featured on. Try to stand out from the competition, so your banner doesn’t blend in with the block of advertisement and become victim to Banner Blindness. 4. Place your website address somewhere on the banner design. This will help people see it’s not spam. If they can have a preview of the title of your website, they’ll be able to see where you’re taking them and feel less at risk by clicking through. 5. Use images. Words are important, but images catch the attention and elicit an emotional response. By using an image in your banner ad, you can give visitors a quick impression on your website or the products you’re offering. Reading what you have to offer takes devotion and attention, and most visitors won’t accept...

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Company Logos: Why They Are Important

Posted by on Dec 16, 2014 in Blog, Business, Logos |

Almost every successful business has a logo that identifies their particular company, pointing consumers to their product. Logos are an essential identifying mark for companies and an effective advertising tool for any business. Logos, if designed correctly, can be the most important foot forward in your marketing plan, conveying a positive message to your consumers with a simple glance. A good logo distinguishes your products from other companies. 1. Know the message that you want to send to consumers before you choose a logo image. A logo is the visual identity of your company to the public, and it helps consumers understand what your company provides. When choosing a logo, make sure that image informs consumers who and what your business is all about. 2. In a digital- and visual-based world, a powerful image can bring something to mind faster than written words and brand names. Most people immediately know that polar bears are the image for Coca-Cola, and that the “Swoosh” is the signature sign of Nike. Nobody thinks of Pepsi when they see the image of sledding polar bears drinking bottles of soda. Causing a quick recall in the consumer’s mind makes a company’s logo almost more important than the company name. Choosing the wrong company logo could seriously damage your business. 3. A recognizable and successful company logo blends the business name with the image inside the minds of potential consumers. Example: When someone finds mice in their house, they may not remember the name of the pest company that parked across the street from their house; even if the company stayed there for three days and did a great job at their neighbor’s home. But they’ll never forget that huge gray mouse that sat on top that small yellow car. So all they need to do is search pest control businesses with the same logo image, and that company now has their business. A smart and thoughtful company logo is all about having a clever image that, with one look, tells who they are and what they are selling. 4. A good logo can often give you the psychological advantage inside the buyer’s mind. Consumers often buy the product that has — what they consider to be — the best company logo and the most attractive packaging. Think about your favorite products and ask yourself how their logo affects your buying decisions? Many grocery stores have their own store-brand items sitting on the shelves directly next to the most popular brand-named items. So think about this. Do the store-brand’s plain white & black labeled cans look nearly as appealing as the brand-named can with bright colors and bright smiling faces, making you feel like you’re...

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5 Things To Remember When Designing Your Business Card

Posted by on Dec 16, 2014 in Blog, Business, Marketing, Uncategorized |

Business cards have been a reliable source of advertising since long before the internet was created. Many businesses still employ the tactic, and as a small business, it’s important for you to take advantage of this as well. However, creating a good business card is a difficult task. Here are a few quick tips for designing a successful card. 1. Make your card sturdy. While this may seem simple, it’s important that your business card has a long lifespan for whoever you hand it out to. If a few weeks of wear and tear in an old wallet rub off the phone number or website of your business, then it’s effectively useless altogether and you’ve wasted your time. Make sure the paper of the card is thick and able to withstand the test of time — plastic is even better. While the cost may be a bit extra, it’ll look more professional and be a good representative of your business. 2. Make it eye-drawing. Simple clip art might be minimalist and easy to come by, but a unique-looking card is going to catch the attention of your customer and make them inspect it further. People are naturally attracted to eye-pleasing displays, so it’s important that your card looks sharp and appealing. It’s also important to make an impression with your design; use art or text that reflects something in your business and the products you’re selling, so customers can associate it with you. If your business is selling computers that are stronger and more durable than the competitors, for example, then use a design to imply this. 3. Don’t make your card look cluttered. Too much activity, on the other hand, can have the opposite effect and make consumers look away. If it takes too much time to study your card, people will save themselves the trouble and not bother at all. Keep your art simple and to-the-point; a single design in the corner of the card is more effective than one that encapsulates the entire card and makes it look too busy. 4. Make your contact information the main attraction. Business cards are simply a reference for contacting you, and this should be their main objective. By making your businesses’ phone number or email larger than your title, you’ll allow the customer to quickly reference it without fuss or muss; that will leave a good impression, if even on a small scale. 5. Chose a quality printing company. Business card printing is very important, because the quality of your card will reflect the quality of your business, even if in a minor way. Having the text be a deep black and sharp, for example, will look tight and...

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Can You Have A Career In Blogging?

Posted by on Dec 16, 2014 in Blog, Business, making money |

The answer is yes. However, there is one condition: You must have a successful blog. You can only make money if you have an audience, and money follows large groups of people. It takes a lot to create a quality blog, and not everyone is capable of it. Here are some tips to ensure you are. Have solid content, and stick to a topic. You need to produce quality blog posts and other kinds of content, so your readers are engaged and feel the need to return. The way to do this is with focus. Find an interesting topic that will attract attention. Originality is always important, but choosing a popular topic is also advantageous. Once you have this great subject, stick with it. With all the overwhelming information and entertainment on the internet, visitors want something they can understand quickly. If you blog is a dancing mesh of topics without any core, the reader won’t waste their time. Keep it focused. This will keep your blogging career’s nose above water. Have a good theme. This is your introduction to the internet. If a visitor arrives at your page with blaring colors, flashing graphics, and hard-to-find navigation tabs, the trouble will quickly become more than it’s worth and you’ll lose a follower. Followers are the heart of a blog; it can’t function without them. So make sure to have a welcoming theme that doesn’t deter visitors, while still being unique to you and your site. Have time for the blog. You can create a wonderful blog, but if you don’t devote enough time to it, it’ll never achieve success. Then all your time is wasted. Maybe blogging isn’t for you, and that’s fine; but if you want to start a blog, be sure of your decision before you commit. Once you start, you have to be consistent in your posts and interaction; you have to be present; and you have to be fresh with new content and new things to engage your readers. Have a memorable URL. You need a title web surfers will remember, and one that fits your blog’s topic. Chose a type of hosting. Having your own space on the internet can be spendy, such as in the case of paid domains. These costly domains give you a firm platform to build off of and offer you more security for your site. However, there are cheaper alternatives. There are several sites, such as WordPress and Tumblr, which offer free blogs for your use. The downsides are the small “.wordpress.com” lines attached to the end of your blog, as well as limits to how much you can advertise and what you can upload. Additionally, should this host...

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