Your home business will survive only if it grows. But, how can you grow your business? Do you want to expand and take on employees, or just keep it for yourself? While the direction and scope of your business is your choice, there are some sure-fire ways to gain more business.
What is your image? Your image is more than just your logo. It is the essence of your business. It tells people why you do what you do. It helps you to establish your objectives and to keep your focus.
Know Your Customer
Most business owners would not go into business if they did not already have a core set of customers to get them on their feet. But, that core set cannot be the only customers you have. Research the market in your area and in areas to which you wish to expand. Study the demographics of these areas.
Will there be any barriers that would keep you from entering that market? Will the market area support your product? It pays to work this out ahead of time, and knowing your customers will mean that you can successfully market your product in that area.
Social media has been a game changer when it comes to networking. LinkedIn, Reddit, Twitter, and YouTube are powerful tools in getting your name out there and building brand recognition. This also helps you to discover who the decision makers are in various industries. When you are selling a product or service, you need to speak to the people who decide to hire you.
If networking online is not fast enough for you, get on the telephone. Cold calling is hard, but it still pays off in spades. Your goal is to get the appointment to make your pitch, and whether that means you ask the receptionist who you should speak to, or get an introduction via LinkedIn, you do what it takes.
When you finally get to speak to your potential client in person, be passionate. Remember your image, your vision, your goal. And, remember why you got into business in the first place. It can be one of the most difficult things you ever do at first, to put everything on the line, but you will find that every time you do it, you come to visualize your success even more. If you have to practices your pitch, do so! You are onstage, and need to close the sale.
Make it Matter
If you do the research you should, you will know how your product or service can solve a problem for your potential client. You are not trying to sell something, you are trying to solve a problem. When you approach it this way, you will care more about helping your client, and he will care more about your product.
By remembering these 5 points, you will build your customer base and expand your business. Whether you are a small business owner, operate a home business, or have a startup, the customer needs that personal attention.