Three Reasons Why Hiring a Designer Can Bring Your Small Business Success

Posted by on Dec 16, 2014 in Blog, Business, Staff |

Logos are the customer’s first impression of your company. Being such, it’s crucial for any business, large or small, to have a good logo. While the process of building one may seem simple, it’s a complex procedure of gauging a faceless audience’s psyche to best attract them to your products. Creating your own is a manageable task, but when considering the success of your business, quality is paramount. If you’re looking for results you can be confident in, place the first impression of your business into the hands of a good designer. 1. Quality will matter in the final product. Consumers see logos day in and day out, and whether they are experts in the field or not, they become familiar with the quality expected in important and serious businesses. If your logo is lacking in quality, the buyer will take instant (and even subconscious) notice, and perceive your company as lacking in quality. This can drive them to go to the next business that presents itself better. Having a good logo designer can ensure your logo is up to par in every aspect of the design — be it the colors, typography, the sharpness of the image, or the originality of the scheme — so it looks good and draws in customers. 2. Designers know how to cater to the market. Since logos are their stock and trade, they will be able to give you advice on which elements work and which do not. Perhaps the Amazon logo would have been less popular had it been an image of a monkey. It’s the sharpness of the text and the arrow pointing from “A to Z” (emphasizing the purpose of the business) that makes it iconic. This gives customers a face to attach a good reputation to. An experienced designer can do this for you, and create a logo that catches eyes while perfectly selling the intent of your business and all of your products. They know how the mind of the market works and can give you the best foot forward to cater to that psyche. 3. Designers know what is original and the importance of originality. Logo designers work with logos constantly, so they’re very experienced in what has been done and what is yet untapped. They’ll be familiar with all kinds of logos, and in hiring one, they can create a unique one for you alone, unlike a lesser designer who may scrap things from other successful or little known logos – either on purpose or by accident. While it may look nice, if it doesn’t strike the consumer as original for you, it’ll show potential customers that you are not devoted, not worth remembering; and...

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How To Best Manage Your Time While Working From Home

Posted by on Dec 15, 2014 in Blog, Business |

When you ask freelancers or small business owners what the greatest benefit of working at home is, they’ll likely answer with, “The freedom to control your own schedule.” While this is absolutely true, there are a lot of troubles facing those who wish to manage their own schedules. The freedom to choose also brings the freedom to neglect, leading many home-workers into an ineffective routine for managing their professional careers. Keep a to-do list. This is vital for keeping a balanced productivity-to-private-time ratio. You can choose the old fashioned method of pen and paper, or one of the many useful apps available to you through the internet. Apple’s Reminder app works excellently for this, because it allows you to categorize certain entries by importance and date, so you can keep consistent and organized. When something needs done, don’t forget to jot it down quickly in your notes in a “Professional” tab, and perhaps assign it a date so you know which work day needs to be address it. This will help you organize your days and accomplish much-needed tasks. Prioritize. When completing workloads, it’s important to ration the responsibilities until you’re not overwhelmed. Working from home allows you to work at your leisure, but it’s also easy to overwork yourself – no one’s telling you, “Only forty hours a week!” anymore. To manage your time well and complete your deadlines, address your workload in the order of importance. Which deadline is soonest? Which will take the longest? Which will take the least time? Evaluate what must be done and address it in order, so you’re being the most productive with your time. Don’t procrastinate. Working from home means managing your own schedule, but it also means being harsher with yourself than your nine-to-five boss may have been. Yes, you have the option to chat on the phone a little longer, but it doesn’t mean you should take this opportunity. Set a time for working and make sure to have your butt in your work-chair at that time. Set hours. Okay, your dog vomited all over your carpet and you couldn’t get to your desk at the designated time. No problem; that’s the fun of working at home. As an alternative and an addition, designate a certain amount of hours you’re to work. This can be five hours, two hours, or ten hours – you’re working from home, enjoy it! Simply make sure you’re accomplishing whatever needs done in this time. Maybe you don’t start until nine o’clock at night, but make sure you’ve put in your, say, six hours of work. After applying all these techniques, make sure to take time and evaluate how your productivity has increased with...

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How To Stay Positive About Your Small Business

Posted by on Dec 15, 2014 in Attitude, Blog, Business |

As a small business owner, you are blazing an untouched trail. Perhaps there are other businesses of your nature in the market, but that does matter; you are charting something of your own from scratch. You’ll face daunting trials and a great deal of discouragement from your peers and others in the market because of that. It’s easy to fall into despair considering all of those negative things; and when that lets the wind out of your sails, it’s easy to lose motivation in your business — and then it fails. You don’t want to prove that negativity right. So here are three quick tips for staying positive about your business. Take stock of the good things. You’ll have many people telling you that your business isn’t worthwhile; especially in the early stages. Or if you don’t have people saying this, you’ll certainly have the market informing you of the fact, or your bank account. So it’s important to remind yourself of the highlights of your business, and take stock of your successes as they happen. The more you remind yourself of your victories, the smaller your failures will seem and you’ll feel the strength to push on. Write a small journal entry every night, detailing only what went right in your business. Start a private blog, where you catalog the highpoints to yourself and a few readers, who may end up encouraging you as well. Speak positivity. When you have a family member ask about the profits of your business, you’re not obligated to detail what figures you made in the week or month. A simple, “It’s been good,” is acceptable. This is a positive comment that reassures you as well as reassures them. Speak good things about your business. Don’t just remind yourself of the highpoints, talk about them and only focus on them. Yes, maybe a client threw you under the bus that day; but instead say, “I landed another deal.” Or, “My website is still doing well.” Speak positive things until you believe them. Talk to other business owners. The best way to feel confident about your business is to discuss someone else’s. It allows you to see outside your own sphere and realize that, yeah, clients throw other businesses under the bus too. Yes, other home-workers make pathetic wages for the month once in a while also. Of course other freelancers are criticized horribly over something that wasn’t their fault. You’re not alone, and this doesn’t mean the end of your business. Talk with others and vent your frustrations; they can give you sympathy or personal advice, which may end up benefiting your business. Creating a home business can be one of the best...

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How To Be Professional In Your New Small Business

Posted by on Dec 15, 2014 in Blog, Business, Professionalism |

In the age of internet and online companies, there’s an explosion of small businesses, looking for success. Many consumers are thirsty for their services. However, thanks to the internet, there’s also a swarm of people who wish to meet the demand. Here are some easy tips for standing out from the rest and making customers and clients alike appreciate your time and effort. 1. Build and have a portfolio. Showcase your work; this gives your client the opportunity to see what style of work you can accomplish, or the products you offer. It can be the good first impression that lands you the deal. Build a quality portfolio as soon as you can and improve it constantly, no matter what stage in the game you’re at. Displaying it on your website can attract clients and save them time in deciding who they want for the job. 2. Communicate regularly with the clients. As a business owner, you’re constantly catering to the tastes of your client. The more in-contact you are with the client, the more secure they’ll feel in your abilities to complete provide the needed service. So give them progress reports and let them see the stages of completion; this way they can also request alterations or corrections early on, before you’ve gone too far. 3. Be creative with your clients. When you’re providing a custom service, such as with graphic design, you must be adaptable. Suggest different approaches to their graphics or different styles altogether. Respect their opinion and remember its importance, but don’t be afraid to suggest additions or modifications. This will make the client feel more comfortable and could lead the development of something greater than the original plan. This also presents a creativity only you can offer, which encourages clients to return to you over the next designer. 4. Be honest. If your deadline presses in and you have to sacrifice quality for the sake of time, make sure to tell your client and ask them if meeting the deadline is more important. Apologize for your mistakes and, if you can, offer compensation. Clients are understanding, but everyone is easily frustrated by half truths. If you can build solid reputation for your worth ethic, people will respect that and chose you over someone who lacks that quality. 5. Be willing to go the extra mile. If a client comes to you with a deadline that must be met, try to arrange your schedule and help them fix the crisis. It may come at an extra cost to you now – by having to work without much compensation (or many breaks) – but you’ll make an impression on the client, and they’ll be more likely...

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Different Ways Of Signing Contracts

Posted by on Dec 15, 2014 in Blog, Business, Contracts |

Thanks to the internet, it’s easier than ever to work online and make business deals without every being face to face with a client. However, while everything is text-based and technically in writing, there are times where placing your signature on a dotted line is still needed to protect yourself and those you’re working with. As a small business owner, this can be one of the most common and difficult issues to overcome. Here are three different methods for accomplishing this task: 1. Printing and scanning. There’s always the old fashioned way; print off the document and sign it. Once you’ve done that, you can scan it back into your computer, make a copy for yourself and send the picture or PDF off to your client. It can be a little bit of hassle, but it’s one of the most effective ways for ensuring your signature is legally binding, especially if you don’t own a touch-screen. Just keep a little voice in the back of your head to shout, “Print that now!” whenever you encounter an online contact, because it may make a difference in the end. 2. PandaDoc When the Internet causes a problem it usually offers a soluation. PandaDoc is a website that allows you to sign contracts electronically with your mouse or with your finger. By signing in with an account, you’re attaching your email to the credibility of your signature; honestly, the same is accomplished by sending a PDF via email. Only, this way, you can save yourself the extra hassle of printing out your contract, so long as you’re a master with a mouse or have access to a touch-screen. 3. HelloSign HelloSign follows the same pattern as PandaDoc; however, it has bank-level security and is compatible with Gmail, which allows you to instantly sign documents that are sent via email at any time. This makes it easy for businesses and freelancers alike to respond quickly and efficiently in deals. 4. EchoSign EchoSign utilizes the same techniques found in both PandaDoc and HelloSign; however, it works as an add-on of Adobe. This makes it an easy addition to a program you and your clients may already have, which you know and trust. It also has a feature which tracks the signatures, providing you with information on when certain signatures are made and which clients are still required to put their name on the dotted line. There are many other programs and sites which offer signature services, however, most of them cost a fee. When managing your own business, saving money where it can be saved is crucial. These are the three most effective means of signing contracts through the internet, all without any additional...

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Why You Should Hire An SEO Company

Posted by on Dec 15, 2014 in Blog, Business, Marketing |

With a multitude of search engines and an infinite amount of websites to be sorted through, having quality products and content isn’t the only requirement for having regular and profitable traffic on your site. The success of your small business rests on your shoulders, and the only way to ever tap into its true potential is through internet recognition. And when the key to achieving your dreams in this field is by getting noticed, you have quite an uphill battle. SEO (search engine optimization) helps put your businesses’ site on the map by increasing the likelihood of your website arriving on a search results page, whenever a web surfer types something in. It’s a very complicated and detailed process that can improve your online success tenfold, but only if done correctly. As such, there are many benefits to hiring a company specializing in SEO: 1. It allows you to focus on other elements of your website. With an SEO company, you can leave a great deal of the publicity to the professionals, and trust them to drum up your site traffic. This eliminates part of the stress caused by managing your internet popularity – especially if you’re not very savvy in that field to begin with. Additionally, this allows you to focus on the content of your website or the quality of your products, making sure your visitors enjoy and stay on your site once they’ve arrived. 2. They help you cater to your audience. Your audience is your bread and butter. In the business world, discovering your audience’s needs and wants will determine whether you can push ahead of your competition in meeting those demands. An SEO company can give you information about the sort of audience you’re targeting; specifically, they can provide you with important data on their needs, habits, and interests. This allows you to gauge your products and content towards the swaying interest of your consumers, so as to achieve the most success. 3. They can do it better. A reputable SEO company will have years of experience, with professionals who are trained simply to deliver that specific service. This means they will have the skills and the knowledge to increase your traffic in a way you could only achieve after spending years in training yourself — and that’s unrealistic if you’re looking to improve your site in a more timely manner. An SEO company will have the man power, which enables them to devote multiple people to optimizing the search results for your site, while you only have yourself. Your business is your main focus, so devote all of your attention to that. SEO is a booming field for improving websites; and as a...

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