5 Things To Remember When Designing Your Business Card

Posted by on Dec 16, 2014 in Blog, Business, Marketing, Uncategorized |

Business cards have been a reliable source of advertising since long before the internet was created. Many businesses still employ the tactic, and as a small business, it’s important for you to take advantage of this as well. However, creating a good business card is a difficult task. Here are a few quick tips for designing a successful card. 1. Make your card sturdy. While this may seem simple, it’s important that your business card has a long lifespan for whoever you hand it out to. If a few weeks of wear and tear in an old wallet rub off the phone number or website of your business, then it’s effectively useless altogether and you’ve wasted your time. Make sure the paper of the card is thick and able to withstand the test of time — plastic is even better. While the cost may be a bit extra, it’ll look more professional and be a good representative of your business. 2. Make it eye-drawing. Simple clip art might be minimalist and easy to come by, but a unique-looking card is going to catch the attention of your customer and make them inspect it further. People are naturally attracted to eye-pleasing displays, so it’s important that your card looks sharp and appealing. It’s also important to make an impression with your design; use art or text that reflects something in your business and the products you’re selling, so customers can associate it with you. If your business is selling computers that are stronger and more durable than the competitors, for example, then use a design to imply this. 3. Don’t make your card look cluttered. Too much activity, on the other hand, can have the opposite effect and make consumers look away. If it takes too much time to study your card, people will save themselves the trouble and not bother at all. Keep your art simple and to-the-point; a single design in the corner of the card is more effective than one that encapsulates the entire card and makes it look too busy. 4. Make your contact information the main attraction. Business cards are simply a reference for contacting you, and this should be their main objective. By making your businesses’ phone number or email larger than your title, you’ll allow the customer to quickly reference it without fuss or muss; that will leave a good impression, if even on a small scale. 5. Chose a quality printing company. Business card printing is very important, because the quality of your card will reflect the quality of your business, even if in a minor way. Having the text be a deep black and sharp, for example, will look tight and...

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