Category Archives: Uncategorized

Top 5 Tips To Becoming An Online Marketing Guru

When running a small business you typically wear many hats, from accountant to HR to marketer – we give you 5 key tips to help you excel at promoting your business online.

  1. Have a goal when doing your marketing – saying “I want to spend more time on my marketing” isn’t an answer. You need to think about the goals for your business and how you can align them with what you’re going to be doing on an ongoing basis.
  2. Be consistent with what you’re posting online – uncertainty leads people to believe that no one is in charge, and it also leads people to lose trust in the business too.
  3. Create a business Facebook page – this isn’t just for consumers, it’s good to start a page for your business so people who do business with your company can follow you online and get in touch easily.
  4. Work with an SEO company – search engine optimization is the process of getting traffic from the major search engines like Google, Bing and Yahoo. Your SEO firm can help you get more traffic to your website and to your small business marketing campaign.
  5. Use Google AdWords – the giant search company like Google will gladly help you promote your business. AdWords is a service that you can use to advertise your business on Google, by displaying links to products or services that people may be searching for. The link to your website must be accurate and direct – if not it won’t get any visitors because your ad isn’t good enough. The link should be displayed in the text ad, which is what people see when they search Google.
    A full guide to all these tips will appear on our website soon, but for now these are the 5 things you should focus on when promoting your business online.
    Make sure you get the most from your marketing budget
    How do you ensure that you are getting the best results from your marketing budget? How do you find a balance between quality and quantity? In this new section of our website we give practical advice on how to succeed with your online marketing. We breakdown the 5 key things that happen after a customer has clicked on one of your Google Ads – how to make sure they get around the rest of your website, whether it’s an eCommerce site or just a blog where you promote products too.

5 Things To Remember When Designing Your Business Card

Business cards have been a reliable source of advertising since long before the internet was created. Many businesses still employ the tactic, and as a small business, it’s important for you to take advantage of this as well. However, creating a good business card is a difficult task. Here are a few quick tips for designing a successful card.

1. Make your card sturdy.

plastic-bend

While this may seem simple, it’s important that your business card has a long lifespan for whoever you hand it out to. If a few weeks of wear and tear in an old wallet rub off the phone number or website of your business, then it’s effectively useless altogether and you’ve wasted your time. Make sure the paper of the card is thick and able to withstand the test of time — plastic is even better. While the cost may be a bit extra, it’ll look more professional and be a good representative of your business.

2. Make it eye-drawing.

Simple clip art might be minimalist and easy to come by, but a unique-looking card is going to catch the attention of your customer and make them inspect it further. People are naturally attracted to eye-pleasing displays, so it’s important that your card looks sharp and appealing. It’s also important to make an impression with your design; use art or text that reflects something in your business and the products you’re selling, so customers can associate it with you. If your business is selling computers that are stronger and more durable than the competitors, for example, then use a design to imply this.

3. Don’t make your card look cluttered.

Too much activity, on the other hand, can have the opposite effect and make consumers look away. If it takes too much time to study your card, people will save themselves the trouble and not bother at all. Keep your art simple and to-the-point; a single design in the corner of the card is more effective than one that encapsulates the entire card and makes it look too busy.

4. Make your contact information the main attraction.

Example-of-contact-information-business-card

Business cards are simply a reference for contacting you, and this should be their main objective. By making your businesses’ phone number or email larger than your title, you’ll allow the customer to quickly reference it without fuss or muss; that will leave a good impression, if even on a small scale.

5. Chose a quality printing company.

Business card printing is very important, because the quality of your card will reflect the quality of your business, even if in a minor way. Having the text be a deep black and sharp, for example, will look tight and professional over a faded gray, and a sleek card will look better than a flimsy paper one. Choosing a good printing company to provide you with this is paramount. These cards are a way of marketing yourself to new or familiar buyers; it leaves with them. Let it represent you well.